Assault On The Environment
D. S. Mitchell
Iron Eyes Cody
The first time I can remember, actually thinking about pollution, I was watching a ‘Keep America Beautiful’ campaign, in which Iron Eyes Cody, had a bag of garbage thrown from a car, land at his feet. Iron Eyes, in full American Indian regalia, looks into the camera, and I watched as a tear rolled down his cheek. That was probably 1968 or 1970. Very powerful.
A Drawer Of Bags
The Iron Eyes Cody series of commercials made a big impact on me, and I made sure I never threw garbage out the window of my car, again. I also, discovered recycling, something my Mother had done for years. My Mom lived thru two World Wars, and a near country collapsing economic Great Depression. She had a drawer for the perfectly folded paper bags. There was a another drawer where she stored a ball of rubber bands, a giant ball of string, and sheets of aluminum foil layed flat. She had learned to recycle out of necessity, rather than as an environmentally beneficial behavior. Although her purpose was different from mine, the results of her actions were good. The thought of garbage on the roadside, toxic waste in rivers, polluted air, brings a tear to my eye.
