BMW Previews Car That Changes Color

BMW Previews Car That Changes Color 

BMW is leading the way in real and virtual driving experience

BMW Previews Car That Changes Color

Editor: The German car company BMW recently showcased a “color changing” car at the Consumer Electronics Show in Las Vegas. The BMW iX Flow, employs “electronic ink technology” that makes it possible to change the car’s exterior color.  An app is used to trigger the color change. The company even claims energy efficiency. 

By Dani Davis

OMG

I saw this come up on Twitter and I said, “Hell, yeah!” Cool as shit. How many times have you loved a car, but the color just wasn’t you? A bright yellow Mercedes comes to mind. Well, BMW has come up with the solution to that problem. The company has developed a car with an ink coating that acquiesces to the driver’s mood with just the tap of an app on the owner’s phone. So, on to what I learned about BMW’s dive  into driver psychology.

The News

Quite literally, BMW has a car that can change its color on demand. The reason is that the exterior has an E Ink coating. The fascinating feature of E Ink is that it can cover the surface of an entire automobile. Believe it or not, this is similar to the technology used in Kindle e-book readers. The BMW’s color changing car was featured recently here in the United States at the CES 2022 Trade Show in Vegas, where it got cheers; and a few jeers from the Twitter-verse.

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